Welcome to the website for our collaborative research project on ‘popular financial feminisms.’
‘Popular financial feminisms’ is our term for new, highly mediated projects in which women claiming to have insight and expertise in financial matters – whether pertaining to everyday money management, the workings of complex financial instruments and investments, or anything in between – move to ‘empower’ other women with it, to share what they know as a kind of feminist act. We argue that such texts and actors represent a culture of contemporary popular feminist solutionism applied to a generalised situation and sense of economic precarity, thereby engendering a novel form and site of financial self-help.
Examples include the television show, The Smart Money Woman, and the company Her First $100k.
Who Are We?
We are feminist media and cultural scholars in the Department of Media and Communications at the London School of Economics and Political Science. You can learn more about our individual research profiles here: